Google Power Search by Stephan Spencer

Author:Stephan Spencer
Language: eng
Format: mobi, epub, pdf
Tags: COMPUTERS / Web / Search Engines
ISBN: 9781449311568
Publisher: O'Reilly Media
Published: 2011-07-29T00:00:00+00:00

Chapter 4. Understanding the Breadth and Depth of Google, Inc.

Google Tools and Services

Google is all about search, but there is more to search than just websites. Google’s various online properties encompass resources and tools for searching for and through just about anything electronic, both on- and offline.

These resources can be extremely valuable to marketers and should be considered some of the sharper tools in your research arsenal. This chapter contains a list and basic explanation of Google’s tools, along with some useful third-party sites that are Google-powered but not run by Google.

One more thing to note before we get into Google services: Many of them require you to create a Google user account. If you are already signed up for a service like Gmail, then you’ve already got a Google account. However, once you are logged in, all of Google’s services will recognize that—even the ones that don’t require a login, like the plain old web search engine. Your search history and click history within search results are also recorded in your Google account. Also, whether or not you are logged into your Google account, the search engine will remember who you are and tune your search results over time so that they match your patterns and preferences.

Table 4-1. Stephan’s picks: Top recommended Google-related services

Google Desktop

Program installed on your PC that indexes your documents, emails, and visited web pages. Search from your web browser.

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